"Shake & Bake"

Army Times article, September 27, 2010 "Here's Why"page 4

Artillery officers created a lethal effect called, "shake and bake" when they arched different types of rounds at Fallujah, Iraq, in 2004. Why do artillery men use the term "shake and bake"? During the battle in Al Anbar province, batteries shot high explosive rounds to pummel Fallujah and "shake" insurgents out from cover, then fired white phosphorous incendiary rounds to burst in the air and "bake" them to death. In "Field Artillery", an Army journal, Capt. James Cobb said units also employed the "bake and shake" method.
When I asked my husband if he knew what this meant (trying to stump him) he replied, "white phosphorous". He is a pretty smart officer! :) I thought he was going to say something about the movie with Will Ferrel.  .  .